Publisher - iTrust Report [2000-08]
Developer and owner, operator subscription-based equity investment management program, proprietary market information system and model portfolio featuring a patent-pending methodology for meaningful valuation.
Virgin Food & Beverage Japan
Co-led team of two with Richard Branson and used a partnership strategy to establish 3% market share in Year 1 , positive net ROI and consumer value by breaking a market monopoly.
Cott Beverages International
[2 Years] Barbados - Wrote the Asian business plan and turned it into an immediately profitable business, sourcing and launching the first premium store brand in Japan for the second largest grocer, Ito Yokado.
Retail Brands International
Unit of Cott Corporation . Created premium brands for five dozen retailers in Year 1 . Also produced a Market Intelligence System for our parent company, Cott, its retail clients and their suppliers;
Led research, strategic and graphic design, and the introduction of leading brands and market-changing programs [5 years]
Created and implemented ideal store models still in use for LCBO and L’Oreal Paris;
Led initial development of premium quality retail brands for six dozen retailers including President’s Choice™ and the first Green™ product line for Loblaw stores as well as the Sam’s American Choice ™ for Wal-Mart, and Select™ for 7-Eleven USA;
NeoSimplicity Inc, Toronto
Publisher of QuitKit™, top-selling smoking cessation publication. Produced educational media and materials for banking industry and academia [8 Years]
Director - Executive - Producer
Created and launched game-changing programs and ground-breaking enterprise at home and abroad (see Infographic overviews):
Author - Researcher - Developer